Now is the best time for small business. While the state “helps” medium and large businesses to “survive”, the time comes for entrepreneurs-artisans people who create and manage small enterprises on their own.
The time has come when the captains of their own boats can bypass the big ships. But not in everything and not all along the way. It is important to determine what “your boat” has strengths and at what point to apply them.
Today we are talking about three areas with three life hacks that are profitable to produce small businesses.
1. Produce integrators to attract customers, the platform on which the seller and the buyer will meet
Now a huge glut of goods, owners, and manufacturers are concerned about how to monetize their company, to return the money invested. Every first owner of a hotel on the Black Sea will be happy to sell his “brainchild”, manufacturers pay crazy interest and bonuses for attracting new customers.
Examples booking.com,, BlaВlaCar show that it is relevant, and most importantly possible. And do not think that this requires a lot of money. What is needed is a working idea and a relentless sense of self-confidence. And, of course, the hard work of the Creator.
There are many niches for this. Here is just a small list: the market of commercial real estate rental, legal services, provision of construction equipment for rent, search and provision of housekeepers with a guarantee, out-of-school training, healthy eating programs, travel exchange.
Look at the world wider, and you can see what it lacks, what people need now most.
2. Don’t be afraid to produce
It seems that now so many things are produced that it is impossible to invent something new. This conclusion can be made by reading the first paragraph of our article, if you, of course, read only the letters, and do not catch the meaning that lies between the lines.
I am sure that there are great prospects for small-scale production and a relatively free market. Production of packaging bags, napkins, toilet paper. I personally know entrepreneurs-owners of such enterprises. But, unfortunately, all their thinking is concentrated on the market of their personal dislocation. And business processes are built like this. Produced 10 tons of packages, now you need to offer: discounts, deferred, but to offer! To get rid of the product. Sound familiar?
And what if you first go to your customers and talk to them. Ask the question, what do they want, why do not use such goods. For example, there are a huge number of private shops, which do not issue and do not sell branded packages to their customers. Why? Because they are short-sighted businessmen, you will tell as the producer of packages to whom only that refused for the hundredth time.
No. They are just loaded with their turnover, they are not up to your packages. And what if you organize a systematic delivery of your packages to each store, and what if you think about how you can reduce costs or even make a profit by advertising. What if your head starts to think not about how I get rid of the goods, but how I can be useful to their customers. And then very different business strategies will be built.
Further. Do not limit the market only to your region or country. That’s scary. But while others are afraid, you need to act.
3. Produce excellent service
In this area, there is practically no competition in our country. The entrepreneur opens a cafe, a hotel, a car wash and thinks that the main work is done now you need to serve a queue of customers. Even if you have everything done at a high level; interior, Parking, sign, advertising.
There is and always will be one very important function that you will not be able to delegate to anyone. Fortunately for you, many business owners don’t. And even if you do, you can always improve this factor.